Visit Malaysia 2026 Launches in Melaka, Aiming for Thirty-Five Million Tourists and World-Class Adventures
Published on September 27, 2025
Melaka has been selected as the official launch venue for the Visit Malaysia 2026 (VM2026) campaign, marking an exciting milestone for the historic state as it takes center stage in the global tourism landscape. The launch, which coincided with World Tourism Day and the World Tourism Conference for the first time, is an ambitious step toward positioning Malaysia as a world-class destination. VM2026, with the theme “Malaysia Truly Asia” and “Surreal Experience,” is targeting over 35.6 million tourist arrivals, making it one of the nation’s most significant initiatives in tourism.
A Historic Launch in Melaka
The VM2026 campaign’s official unveiling took place at Encore Melaka, with Prime Minister Datuk Seri Anwar Ibrahim leading the event. This marks a historic moment for the state as more than 155 international delegates, including representatives from the United Nations World Tourism Organization, gathered to witness the launch. The celebration serves not only as the beginning of a major national campaign but also as a testament to Malaysia’s ongoing commitment to tourism excellence.
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