The conference was officially opened by YB Datu Ng Yen Yen, the Minister of Tourism Malaysia. During her keynote address, she advised Malaysian bloggers to create and maintain creative tourism blogs on Malaysia for global reach. The Tourism Malaysia ministry wants to engage the social media to increase our visitor arrivals from 25 million in 2012 to 30 million in 2020. More work need to be done if we were to reach this level in the coming years.
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