WHY NO DIRECT FLIGHTS FROM CHINA TO MELAKA?

No, there are no direct flights from China to Melaka (Malacca International Airport - MKZ); flights connect via hubs like Kuala Lumpur (KUL) or Singapore (SIN), but you'll likely fly into KUL from major Chinese cities (Shanghai, Guangzhou, Shenzhen) and take a bus or connecting flight to Melaka. 

Direct flights exist from China to Malaysia, but land in bigger airports, not MKZ. 

With Chinese people knows about MELAKA, the Tourism Melaka should explore this possibility.