The group has secured a 30-year concession to produce and stage the Impression Melaka concert after acquiring PTS Impression from PTS Properties, Datuk Wira Boo Kuang Loon and the Apple Impression for RM3 million. The group is building a 2,014-seat theatre costing RM300 million. Construction is expected to complete by the fourth quarter of 2017 (4Q17), with the inaugural performance to be held in 1Q18. The group expects to conservatively attract about 1.1 million in audience per annum (capacity is about 1.4 million), including tourists from China and Asean countries. There would be two to four shows daily with a duration of 70 to 90 minutes with ticket prices expected to average RM120 per person.
The inaugural Impression Melaka show is expected to be staged on 1st. February 2018.
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