HARD ROCK CAFE IN MELAKA

June 10, 2011 12:59 PM
Hard Rock Cafe Melaka Eyes Sales Of RM1 Million A Month
MELAKA, June 10 (Bernama) -- Melaka's new tourism product, Hard Rock Cafe, which will be built on the World Heritage Site in Jonker Walk, is expected to generate sales of RM1 million a month.

Chairman of Hard Rock Cafe Enterprise (M) Sdn Bhd, Tan Sri Syed Yusoff Syed Nassir, said the cafe was expected to attract between 360,000 and 480,000 patrons a year.

"The cafe's profit is expected to amount to 60 per cent of what the Hard Rock Cafe Kuala Lumpur generated," he said, declining to reveal the figure.

Syed Yusoff said this at a media briefing after the groundbreaking ceremony officiated by Melaka Chief Minister, Datuk Seri Mohd Ali Rustam, here Thursday.

He said the cafe, which would cost RM17 million to build, would be able to accommodate 180 patrons.

The cafe would be operational by year-end 2012, he said.

Syed Yusoff said prior to the launch of the cafe, a souvenir shop, named 'Rock Shop' would be opened to sell exclusive Hard Rock Cafe products.

He said the company picked Melaka for its third Hard Rock Cafe because of its strategic location in Jonker Walk.

"Another factor is that number of tourists visiting the state has reached 10 million a year," he said.

Syed Yusoff said the cafe would offer various local and Western food, entertainment, and sales of exclusive Hard Rock products.

"The big guitar, an icon of Hard Rock Cafe worldwide, would also be a big attraction for the local and foreign tourists," he said.

Earlier, Mohd Ali said the Melaka government planned to instal closed-circuit television cameras at all historical sites in the state to prevent thieves carting away valuable artefacts.

He was commenting on reports of the theft of wheels from ancient Portuguese cannons on top of St John's Hill at Bandar Hilir on Wednesday.

-- BERNAMA